Japan is the world's second largest economy, and correspondingly Japan's media markets are of emminent global importance. Newspaper circulation in Japan is about 72 million copies per day, substantially larger than in the US. Top magazines in Japan have circulation of 4 million copies and more.
Several segments of Japan's have developed trendsetting creativity: for example, manga, anime, movies, mobile internet, and more.
Recently internet and mobile internet increase in importance and partially begin to replace traditional media. This trend to the internet causes a take-over battle between a new internet portal company and one of Japan's largest traditional media companies. The present report explains the media landscape which forms the background to the take-over battle.

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